The fact Tinder replaced their wordmark with an icon indicated an important content

The latest relationships app are attempting to make they obvious: anyone recognize it quickly and do not even need to have the text to possess it. To phrase it differently, this new Tinder sign is at Nike Swoosh updates.

2017 – Now

In the summer out of 2017, the applying removed their text message image replacement they having a beneficial minimalistic icon. In fact, the brand new symbol alone had been common toward app users: it actually was the brand new flames icon that were used unlike this new mark over the page “i” into dated signal.

Today, the fresh flame icon has obtained an excellent gradient texture. As dated emblem try apartment and you can lime, the new you’ve got some aspect and you may fades out of tangerine to help you green. Also, the form of flame has been a bit altered. This new symbol has grown a while rounder, while you are its tips turned clearer.

Additionally there is several other, ugly types of the emblem. Right here, the fire try light, given that background has a gradient surface regarding tangerine and pink styles.

The fresh representation amendment took place after the app in itself is actually current, as well. Included in the application overhaul, a solution construction is actually brought, and additionally simplistic navigation and you may an alternative way regarding exhibiting images.

Emblem symbolization

The definition behind the fresh flame icon looks rather clear: Tinder is about the latest fire to the a human anatomy. And additionally, “hot” is the keyword we call an individual who is pleasing to the eye. Due to the fact an internet dating software, Tinder guarantees us to light up the brand new flame off dating. The name of your endeavor in itself suits the idea perfectly because the this means “matter useful bulbs flames.“

The option of colors with the the dated and you will new Tinder symbol appears very well sheer, to the flame icon, as the tangerine and you can magenta (or red) is the color out of flames. In other words, new palette is an additional way of promising your “consuming hot” matchmaking.

Men and women regularly the concept of chakras, and that came to us out-of ancient reflection means, may notice yet another a symbol meaning at the rear of colour possibilities. Lime is the shade of the following chakra, which is regarding the invention and you will sexuality.

The newest Tinder symbol is focused on passions and commitment. The preferred dating software international uses one particular popular icon getting mans dating – the newest flames.

The latest Tinder Symbol comes with a good gradient pink and you will orange rectangular that have rounded bases, because a back ground, and you may a stylized light flame in between. The latest flames is drawn that have lowest outlines features the bottom area softened and round. Into particular versions, brand new light visualize possess a softer narrow trace, towards anybody else. It’s basic apartment.

Addititionally there is a variation, where the flame will be taken in the latest gradient lime and you may green palette and you may put-on a light background.

The existing representation appeared a minimalistic, modern typeface. Besides the fire above the “we,” the fresh new wordmark is recognizable due to particularly unique points once the ideal bar into the “t” (and therefore lacked a 1 / 2 of its length) and also the sloped pub for the “e.”

As old symbol are tangerine to your white record, brand new one is harder, in terms of the color scheme, because of the gradient impression. Today, there’re several styles off tangerine, that are complemented by the some light magenta styles. Regardless of the color move, this new Tinder symbolization features resided uniform with its flame symbolization. Furthermore, the fresh new “fiery” perception is far more obvious toward the sign.


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Font and colours

People always the thought of chakras, which found us out-of old reflection methods, get observe an extra symbolic meaning at the rear of colour choices. Tangerine is the colour of the following chakra, that’s with the innovation and you will sex.

New Tinder Icon contains an excellent gradient pink and orange square having circular basics, because a background, and you can a conventionalized light fire around. The newest flame is actually taken that have minimum outlines and has their bottom part softened and you may game. To your some brands, the brand new white photo keeps a flaccid slim shade, toward anyone else. It’s easy and apartment.

The phrase “tinder” means an item one to captures fire also regarding caviar. Right here metaphorical symbolism is going to be traced: brand new fire of one’s soul, ardent passions, inciting the fresh new relationship. All these connectivity go with the new relationships system layout and you can establish as to why this new silhouette out-of a fire appeared to your expression, and never some other conceptual attracting.


The brand new font into old and you can new Tinder emblems is wholly different. The initial instance looks vibrant and you may non-standard; from the next, it seems much more classic. Regarding the latest adaptation, as in advance of, the newest letters haven’t any serifs.